The National Youth Anti-Drug Media Campaign.
نویسندگان
چکیده
C o m m u n i c a t i o n S t r a t e g y S t a t e m e n t
منابع مشابه
Innovative Design and Analysis Strategies in the Evaluation of the National Youth Anti-Drug Media Campaign: Propensity Scores and Counterfactual Projection Weights in a National Probability Survey
The National Youth Anti-Drug Media Campaign was funded by the Congress in 1998 to reduce and prevent drug use among young people by addressing youth directly, as well as indirectly, by encouraging their parents and other adults to take actions known to affect youth drug use. The major intervention components include televis ion, radio, and other advertising, complemented by public relations eff...
متن کاملThe best laid plans: disappointments of the National Youth Anti-Drug Media Campaign.
As part of its war on drugs, the U.S. government spent nearly $1 billion between 1998 and 2004 for the National Youth Anti-Drug Media Campaign. The campaign had three goals: educating children and teenagers (ages 9 to 18) on how to reject illegal drugs, preventing them from starting drug use, and convincing occasional users to stop. Analyzing the effects of this campaign is important not only f...
متن کاملEstimating causal effects of public health education campaigns using propensity score methodology
Many evaluations of public health education campaigns attempt to draw conclusions regarding the effect of messages on audiences’ attitudes, beliefs, and behaviors based on observational data. To make causal inferences in these instances, it is necessary to adjust estimated campaign effects for possible selection bias due to systematic differences between respondents exposed to the campaign and ...
متن کاملAn empirical assessment of the Above the Influence advertising campaign.
This study evaluated the efficacy of Above the Influence (ATI), a national media-based health persuasion campaign to deter youth drug use. The campaign uses public service anti-drug prevention messages and targets youth between the ages of 14 and 16, a period of heightened susceptibility to peer influences. The evaluation utilized mall intercepts from geographically dispersed regions of the cou...
متن کاملUsing Theory to Design Evaluations of Communication Campaigns: The Case of the National Youth Anti-Drug Media Campaign.
We present a general theory about how campaigns can have effects and suggest that the evaluation of communication campaigns must be driven by a theory of effects. The National Youth Anti-Drug Media Campaign illustrates both the theory of campaign effects and implications that theory has for the evaluation design. Often models of effect assume that individual exposure affects cognitions that con...
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ورودعنوان ژورنال:
- American journal of public health
دوره 92 8 شماره
صفحات -
تاریخ انتشار 2002